Everything You Need To Know is a new series on the blog that explores literally everything you need to know about different aspects of digital entertainment.
YouTube Red officially launches October 28, 2015. Here are the top 10 things you need to know about YouTube's new subscription service.
1. Users Gotta Pay The Cost
YouTube Red is $9.99 per month (or $12.99 for iOS). There is a free 30-day trial so you can try it out and decide if it's worth your change. I would be remiss to state that this up-charge for Apple users is more than a little annoying.
2. The Difference is Simple (for now)
The most noticeable difference between YouTube and YouTube Red are ads. The subscription model now allows users to watch content ad free. YouTube Red will also offer original content with YouTube stars, such as PewDiePie. Users can allow YouTube videos to play in the background (i.e. your videos can continue to play on your phone while you're texting on a different screen).
3. Content Creators Don't Have To Pay To Play
Content creators will not have to pay to have their content be a part of YouTube Red. However, if you want to watch YouTube Red content you will need to pay.
4. Content Creators Do Have to Play to Get Paid (Ever)
YouTube is requiring its content creators to join the YouTube Red bandwagon. A decision to not sign on means YouTube will force you to take your content down. That means no YouTube Red money and no AdSense money.
5. Content Creators Have A Better Shot At Making Money With YouTube
The revenue split between YouTube and content creators is notoriously unfavorable. With YouTube Red content creators now have an opportunity to make additional income with YouTube Red, in addition to AdSense revenue. The YouTube Red rev share will basically divide the total income YouTube Red generates and divide the income between creators based on the total minutes subscribers spend watching each creator's videos.
6. The Amount of the Rev Split is Still Unknown
While some are reporting that the revenue split for YouTube Red is unsure, FullScreen is stating that it will be the same split as the current AdSense Model.
7. Users Can Still Watch Videos With Ads
Regular videos with ads are still available. YouTube as you know it, isn't really changing.
8. ESPN Said Nah.
As previously discussed in Number 4, YouTube is requiring Content Creators to sign on to YouTube Red in order to have all of their videos on the YouTube Platform. ESPN decided YouTube Red was not for them, and now all of their videos have been removed from its channels. RIP ESPN YouTube channel.
9. Google Play Subscription
Subscribers to YouTube Red will automatically get a monthly Google Play Music Subscription for free (or prepaid). Seems like a sad attempt to get the Google Play Music subscription numbers up.
10. No One Has Any Idea If This Will Make A Difference.
Truth is YouTube has been around since 2005. People are used to ads. You watch your 5 seconds of pre-roll and you skip (or you don't). Is it really going to be worth it for people to pay the $9.99 (or $12.99 for iOS) when they can deal with what they are used to for free? It's really going to come down to the original content to push people to pay for YouTube Red. Only time will tell.